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2021 AQUA Media Kit

Engage the Entire Pool & Spa Industry


At AQUA, our focus has always been on connecting retailer, builder and service pro decision-makers to the products, services and information they need to run successful businesses. With this focus in mind, we dedicate significant resources to ensure we're offering timely and relevant editorial content our high-quality audiences seek out and rely on. But it doesn’t stop there. 


We take great pride in our meticulously maintained subscriber lists that guarantee measurable results for you. 


When you advertise with AQUA, you can be confident you’re partnering with a company dedicated to your success through a highly qualified and engaged audience of key decision-makers.

The Resource Your Prospects Seek Out


Take the guesswork out of integrated marketing, starting with AQUA Magazine. Our industry-leading trade publication offers a strong foundation for you to deliver a unified and seamless campaign to increase brand awareness and generate high-quality leads. 

Retailers, builders, and service professional decision-makers still heavily rely on trade publications to find the information, products and services they need to run successful businesses. Plus, with a third-party verified print subscriber list, you can be confident you’re reaching highly engaged top prospects.

What it Means to be Audited


As part of our commitment to being transparent with our data, we’re  proud to be an Alliance for Audited Media (AAM)-audited magazine. This means you can be confident you’re reaching the exact market you’re targeting when you advertise in AQUA Magazine.


Being audited means our 15,000 print subscribers are independently verified by AAM to ensure:

  • They have personally requested to receive the magazine or are members of PHTA, an industry association partnered with AQUA.
  • They are decision-makers in the pool and spa industry.
  • Our subscribers are current – our list contains no outdated records that are no longer relevant.

AQUA Magazine Helps You Reach High-Quality, Engaged Prospects

Sent monthly, AQUA Magazine reaches professionals across the entire spa and pool industry. This allows advertisers to reach buyers in every market with the ability to hyper-target your message to a single audience group, if desired.

The 24/7 Connection to Industry Pros


AQUA’s online and social media channels deliver your message to key pool and spa decision-makers whenever and wherever they’re looking for industry-specific content, products and services. When combined with our print marketing solutions, digital opportunities from AQUA ensure your brand messaging is connected to our engaged and growing audience of pool and spa retailers, builders and service professionals anywhere and anytime.


Plus, AQUA continually delivers new digital marketing opportunities designed to captivate and engage our online audiences.

Leading Website with Proven Results draws more visitors and pageviews than any other website in the pool and spa trade media industry. Advertise directly on our site and align your brand with industry-leading editorial coverage, or have your ad served up around the web to prospects who have visited our website. With special placement, banner and retargeting ads, your ad is displaying to an audience specifically interested in pool and spa products and services.


Plus,  Microsites allow your company to showcase product videos, photos, catalogs and more – all hosted on

Email Marketing with Quality & Quantity

We take great pride in keeping our email database clean and up-to-date, ensuring that your message gets in front of the exact audience you’re targeting.


By advertising in AQUA Today, our twice weekly e-newsletter, you’re aligning your brand with a trusted media source that pool and spa professionals rely on to find timely, pertinent and fast-reading nationwide stories.


If you’re looking for a more exclusive opportunity, our Custom E-Mails are the perfect opportunity for you to reach your specific target audience from a database of high-quality decision-makers specifically looking for new products and services to run their businesses.

Share Your Expertise With Our Audience


Content-based solutions separate your brand from the competition by engaging with prospects in a deeper and more educational format.


Sponsored Content and Sponsored Videos allow you to leverage the power of content marketing, promoted on, as well as AQUA’s social media and email marketing channels.


Sponsored Webinars are a powerful opportunity to establish your brand as a thought-leader while collecting high-quality leads. You provide the content, and AQUA takes care of the rest.

Highlight Your Brand Within Our Content


Sponsorships with AQUA establish your brand as an industry thought-leader by displaying your brand within our trusted content. 

The AQUA Toolbox gathers features and stories from the magazine and website under the most important categories, allowing users to simply check out articles within their topic of interest and download them in a clean, easy-to-access PDF. Plus, category sponsors receive exclusive sales leads for buyers who visit that category.

Social Media Marketing, Simplified.


Connect with your prospects in a fun, friendly medium where they already spend their time. Displaying your branded content on our social media platforms helps drive relevant traffic to your website and generate increased brand awareness. Our followers and connections are not only actively engaged with us on social media, they look to our pages for information on industry trends, new products and ways to help them succeed.


Plus, if your company is active on social media we will be sure to tag your accounts, along with any key words you'd like.

2021 Editorial Calendar

Since 1976, AQUA Magazine has empowered pool and spa professionals through timely articles on the news, information and insight they need to guide their businesses and help them grow. We are excited to continue this commitment throughout 2021, and we have an awesome editorial lineup in store. Be sure to check out the special coverage, features and product focus sections we have planned each month.

Net Rates

Listed prices are per ad. Frequency discounts apply when booking multiple advertisements. For Gross Rates,

Set Your Brand up for Success by Partnering With AQUA


Stan Chambers, Western Sales

P: (949) 253-8725



Jared Fish, Eastern Sales

P: (608) 729-4220




[Download a PDF version of this media kit here]