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At Athletic Business, our focus has always been on connecting athletics, fitness and recreation decision-makers to the products, services and information they need to run successful facilities. With this focus in mind, we dedicate significant resources to ensure our magazine, online and in-person channels offer timely and relevant editorial content that our high-quality audiences seek out and rely on. But it doesn’t stop there.
We take great pride in our meticulously maintained subscriber lists that guarantee measurable results for you. Plus, hosting the largest comprehensive event in the industry gives your sales team valuable facetime with professionals who make the purchasing decisions for their facilities.
When you advertise with AB, you can be confident you’re partnering with a media company dedicated to your success through a highly qualified and engaged audience of key decision-makers.
Take the guesswork out of integrated marketing, starting with Athletic Business magazine. Our industry-leading trade publication offers a strong foundation for you to deliver a unified and seamless campaign to increase brand awareness and generate high-quality leads.
Athletics, fitness and recreation decision-makers still heavily rely on trade publications to find the information, products and services they need to run successful facilities. Plus, with a third-party verified print subscriber list, you can be confident you’re reaching highly engaged top prospects.
As part of our commitment to being transparent with our data, we’re proud to be an Alliance for Audited Media (AAM)-audited magazine. This means you can be confident you’re reaching the exact market you’re targeting when you advertise in Athletic Business magazine.
Our 38,000 print subscribers are independently verified by AAM to ensure:
Sent nine times per year, Athletic Business is the resource 40,000 third-party verified athletics, fitness and recreation decision-makers rely on to find the products and services they need to run successful programs and facilities. Take a look at what we have in store for 2021!
The Athletic Business Buyers Guide (in print and online as Microsites) is the leading industry directory for our 38,000 audited magazine subscribers and thousands of web visitors. It's the 24/7 industry-specific search engine where buyers are looking for the products they need to outfit their facilities!
Buy 2 Pages, Get 2 Pages Promotions:
Print ads will be included in the 2021 March Buyers Guide issue of Athletic Business magazine. Upgraded Microsites are hosted on AthleticBusiness.com for a 12-month period.
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AB Show is a solution-focused event for athletics, fitness, recreation and military professionals from 50 U.S. states, 9 Canadian provinces and 31 additional countries.
Our attendees make the purchasing decisions for their facilities, many of whom represent massive capital improvement projects – including $50 million+ building or renovation projects. Exhibiting at AB Show will allow your sales team to gain valuable facetime with key decision-makers as they look for the products and services that will outfit their facilities.
Athletics, fitness, recreation and military decision-makers from around the world attend AB Show each year to find the products and services they need to outfit their facilities. Our expansive expo hall gives them the opportunity to test out equipment, ask questions and learn about the latest innovations. But most importantly, they meet with your sales team and make valuable connections that help inform purchasing decisions for the following year.
AB Show also offers excellent sponsorship opportunities that will increase your visibility at the event. Designed to drive an even greater number of attendees to your booth and help ensure a successful event, high-impact show sponsorship opportunities will maximize your trade show investment.
Keynote: All AB Show, NIRSA Triventure, MFA and NAYS attendees are invited to the keynote presentation, meaning you’re getting your brand in front of thousands of industry decision-makers.
Military Reception: Get in front of our military attendees and showcase your brand in a more personal and intimate setting – pre-show and outside the exhibit hall.
Facilities of Merit Reception: This prestigious event honors the most innovative new facilities in the industry. Align your brand with these facilities as Reception Sponsor.
Exclusive onsite branding opportunities are sure to get your brand noticed and drive additional traffic to your booth.
Banners & Column Wraps: From traditional banners to window clings and escalator runners, your onsite signage opportunities are endless at AB Show.
Attendee Backpacks: All full-conference attendees receive a backpack that they use throughout the week — and beyond — keeping your brand top-of-mind, even after the event.
Plus many other options available for all goals and budgets.
“The content provided by Athletic Business is always up-to-date and has been a valuable resource for me when teaching leadership courses.”
National Faculty at NIAAA
"Even though we're all inundated with content about our current situation (COVID-19), I really enjoy what you guys put out every day. I click on at least three links every day."
—Steve Chung, AIA, LEED AP
Design Director and Senior Associate at Gensler
“The audience that AB has captured covers the forward-thinking trendsetters and leaders in athletics, fitness, recreation and competition facilities and has helped us to cut through the clutter. Their support and the exposure we’ve received has validated our product because our prospects look to Athletic Business as a credible source to discover what’s new and trending. Plus, we got contracts from leads we met at AB Show in November.
Plus, the editorial and sales teams at AB have proved that they don’t just sell ad or booth space, there is a genuine interest in serving the industry, and we’ve developed a symbiotic relationship that we truly value.”
—Kyle Rieger, CPO
Vice President & Partner at NinjaCross™ Systems