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AB Media Kit 2021
Your Trusted Connection to Athletics, Fitness and Recreation Professionals


At Athletic Business, our focus has always been on connecting athletics, fitness and recreation decision-makers to the products, services and information they need to run successful facilities. With this focus in mind, we dedicate significant resources to ensure our magazine, online and in-person channels offer timely and relevant editorial content that our high-quality audiences seek out and rely on. But it doesn’t stop there. 


We take great pride in our meticulously maintained subscriber lists that guarantee measurable results for you. Plus, hosting the largest comprehensive event in the industry gives your sales team valuable facetime with professionals who make the purchasing decisions for their facilities. 


When you advertise with AB, you can be confident you’re partnering with a media company dedicated to your success through a highly qualified and engaged audience of key decision-makers.

AB Magazine:
The Trusted Resource Your Prospects Seek Out


Take the guesswork out of integrated marketing, starting with Athletic Business magazine. Our industry-leading trade publication offers a strong foundation for you to deliver a unified and seamless campaign to increase brand awareness and generate high-quality leads. 


Athletics, fitness and recreation decision-makers still heavily rely on trade publications to find the information, products and services they need to run successful facilities. Plus, with a third-party verified print subscriber list, you can be confident you’re reaching highly engaged top prospects.

What it Means to Be Audited

As part of our commitment to being transparent with our data, we’re proud to be an Alliance for Audited Media (AAM)-audited magazine. This means you can be confident you’re reaching the exact market you’re targeting when you advertise in
Athletic Business magazine.


Our 38,000 print subscribers are independently verified by AAM to ensure:

  1. They have personally requested to receive the magazine or are members of NIRSA, an industry association partnered with Athletic Business.
  2. They are decision-makers in the athletics, fitness and recreation industry.
  3. Our subscribers are current – our list contains no outdated records that are no longer relevant.
AB Magazine Helps You Reach High-Quality, Engaged Prospects

*According to the 2020 AB Buyers Guide survey

2021 Editorial Calendar
⇒ Click here to download

 Sent nine times per year, Athletic Business is the resource 40,000 third-party verified athletics, fitness and recreation decision-makers rely on to find the products and services they need to run successful programs and facilities. Take a look at what we have in store for 2021! ​

Your 24/7 Connection to a High-Quality Audience


AB’s online and social media channels deliver your message to key athletics, fitness and recreation decision-makers whenever and wherever they’re looking for industry-specific content, products and services. When combined with our print marketing solutions, digital opportunities from Athletic Business ensure your brand messaging is connected to our engaged and growing audience anywhere and anytime.


Plus, Athletic Business continually delivers new digital marketing opportunities designed to captivate and engage online audiences.

Industry-Leading Website With Measurable Results draws more visitors and pageviews than any other trade media site in the athletics, fitness and recreation industries. 


Advertise directly on and align your brand with industry-leading editorial coverage, or have your ad served up around the web to prospects who have visited our website. With special placement, banner and retargeting ads, your ad is displaying to an audience specifically interested in athletics, fitness and recreation products and services.


Plus, we offer Microsites that allow your company to showcase product videos, photos, catalogs and more. Specifically for architects, the Architect Portfolio allows your firm to showcase your latest projects, profile and Architectal Showcase submissions.

Email Marketing that Delivers Quality & Quantity


We take great pride in keeping our email database clean and up-to-date, ensuring your message gets in front of the exact audience you’re targeting.


By advertising in AB Today, our daily e-newsletter, you’re aligning your brand with a trusted media source that industry professionals rely on to find timely, relevant and fast-reading nationwide stories.


If you’re looking for a more exclusive opportunity, our Custom E-Mails are the perfect solution to reach your specific target audience from a database of high-quality decision-makers specifically looking for new products and services to outfit their facilities. 

Share Your Expertise
With Our Online Audiences


Content-based solutions separate your brand from the competition by engaging with prospects in a deeper and more educational format.


Sponsored Content and Video Promotions allow you to leverage the power of content marketing with an article or video published and promoted on, as well as AB’s social media and email marketing channels.


Sponsored Webinars are a powerful opportunity to establish your brand as a thought-leader while collecting high-quality leads. You provide the content, and AB takes care of the rest.

Highlight Your Brand
Within Our Content

Sponsorships establish your brand as an industry thought-leader by aligning with our trusted content. 


AB has partnered with 7 Star Service to provide bi-weekly Virtual Workshops designed to help industry professionals tackle their biggest challenges. Sponsors also collect leads from registrations. 


Digital Focus sponsorships offer content marketing built seamlessly into AB’s content. Each month focuses on a single topic, so you reach relevant prospects who have interest in your specific product category.Check out an example Digital Focus.


Each AB Podcast sponsorship gives you the exclusive opportunity to promote your brand within the context of a highly informational episode on a topic aligning with your brand.Experience the podcast.

A Facility of the Week sponsorship is promoted on and in our industry-leading
e-newsletter to increase your brand awareness.


Social Media Marketing, Simplified.


Connect with your prospects in a fun, friendly medium where they already spend their time. Displaying your branded content on our social media platforms helps drive relevant traffic to your website and generate increased brand awareness. Our followers and connections are not only actively engaged with us on social media, they look to our pages for information on industry trends, new products and ways to help their facilities succeed.


Plus, if your company is active on social media we will be sure to tag your accounts, along with any keywords you'd like.

AB Premium Partnership:
Integrated Marketing at its Finest


Advertising with Athletic Business is more than just a transaction, it’s a strategic partnership. While we pride ourselves on working with just about any budget, the Premium Partnership ensures unrivaled impact, and we go the extra mile to ensure our partners’ goals are met.


With a Premium Partnership through AB, you'll gain 5 million+ impressions to boost your company's brand awareness.



(Minimum investment is $45,000 over 12 months)

Proposed Packages to Meet Your Goals



  • 5 full-page Print Ads in Athletic Business magazine
  • 12-month digital Microsite + Banner
  • 6-week E-Newsletter sponsorship
  • 3 targeted Custom E-Mail blasts
  • 1 digital Sponsored Content article + promotion
  • 3 Social Media packages
  • Marketing support


$32,500 Net


  • 4 half-page Print Ads in Athletic Business magazine
  • 12-month digital Microsite + Banner
  • 4-month Web Banner on
  • 1 targeted Custom E-Mail blast
  • 1 Social Media package
  • Marketing support


$16,300 Net


  • 6-week E-Newsletter sponsorship
  • 6-month Web Banner on
  • 1 targeted Custom E-Mail blast


$12,000 Net
Buyers Guide Advertising Options


The Athletic Business Buyers Guide (in print and online as Microsites) is the leading industry directory for our 38,000 audited magazine subscribers and thousands of web visitors. It's the 24/7 industry-specific search engine where buyers are looking for the products they need to outfit their facilities!


Buy 2 Pages, Get 2 Pages Promotions:

  • 4 Full-Page Print Ads for $7,650 
  • 4 Full-Page Print Ads + Online Microsite: $9,150


Standard Packages:

  • Full-Page Print Ad + Online Microsite: $5,325
  • 1/2-Page Print Ad + Online Microsite: $4,220
  • 1/3-Page Print Ad + Online Microsite: $3,865
  • 1/4-Page Print Ad + Online Microsite: $3,500
  • 1/6-Page Print Ad + Online Microsite: $3,150


Print ads will be included in the 2021 March Buyers Guide issue of Athletic Business magazine. Upgraded Microsites are hosted on for a 12-month period.


Athletic Business Net Rates

Enter Content Here

What Is AB Show?

AB Show is the largest comprehensive event in the athletics, fitness and recreation industries. No matter where our attendees are in their careers, we provide them with the resources they need to be successful: a comprehensive trade show floor with 250+ exhibitors, 125+ educational sessions and various networking events. 


AB Show 2021 will be hosted Oct. 27-30 in San Antonio — we hope to see you there!

Meet Decision-Makers from Around the World


AB Show is a solution-focused event for athletics, fitness, recreation and military professionals from 50 U.S. states, 9 Canadian provinces and 31 additional countries.


Our attendees make the purchasing decisions for their facilities, many of whom represent massive capital improvement projects – including $50 million+ building or renovation projects. Exhibiting at AB Show will allow your sales team to gain valuable facetime with key decision-makers as they look for the products and services that will outfit their facilities.

Give Prospects First-Hand Experience with Your
Products and Services


Athletics, fitness, recreation and military decision-makers from around the world attend AB Show each year to find the products and services they need to outfit their facilities. Our expansive expo hall gives them the opportunity to test out equipment, ask questions and learn about the latest innovations. But most importantly, they meet with your sales team and make valuable connections that help inform purchasing decisions for the following year.

Sponsorships to Make Your Brand Stand Out


AB Show also offers excellent sponsorship opportunities that will increase your visibility at the event. Designed to drive an even greater number of attendees to your booth and help ensure a successful event, high-impact show sponsorship opportunities will maximize your trade show investment. 


Keynote: All AB Show, NIRSA Triventure, MFA and NAYS attendees are invited to the keynote presentation, meaning you’re getting your brand in front of thousands of industry decision-makers.


Military Reception: Get in front of our military attendees and showcase your brand in a more personal and intimate setting – pre-show and outside the exhibit hall.

Facilities of Merit Reception: This prestigious event honors the most innovative new facilities in the industry. Align your brand with these facilities as Reception Sponsor.

Onsite Branding to Increase Foot Traffic to Your Booth


Exclusive onsite branding opportunities are sure to get your brand noticed and drive additional traffic to your booth.


Banners & Column Wraps: From traditional banners to window clings and escalator runners, your onsite signage opportunities are endless at AB Show.


Attendee Backpacks: All full-conference attendees receive a backpack that they use throughout the week — and beyond — keeping your brand top-of-mind, even after the event.


Plus many other options available for all goals and budgets.

Reader Testimonials


“The content provided by Athletic Business is always up-to-date and has been a valuable resource for me when teaching leadership courses.” 

—Ronald Belinko

   National Faculty at NIAAA



"Even though we're all inundated with content about our current situation (COVID-19), I really enjoy what you guys put out every day. I click on at least three links every day." 

—Steve Chung, AIA, LEED AP

   Design Director and Senior Associate at Gensler

Advertiser Testimonials

The audience that AB has captured covers the forward-thinking trendsetters and leaders in athletics, fitness, recreation and competition facilities and has helped us to cut through the clutter. Their support and the exposure we’ve received has validated our product because our prospects look to Athletic Business as a credible source to discover what’s new and trending. Plus, we got contracts from leads we met at AB Show in November.

​Plus, the editorial and sales teams at AB have proved that they don’t just sell ad or booth space, there is a genuine interest in serving the industry, and we’ve developed a symbiotic relationship that we truly value.

—Kyle Rieger, CPO
   Vice President & Partner at NinjaCross Systems

AB Media Kit 2021
Advertise With Athletic Business:

Diane Ebner, Western Sales

P: (608) 729-4189


Charli Muchow, Eastern Sales

P: (608) 729-4216


Exhibit at AB Show:

Steve Statsick, National Sales

P: (608) 729-4191